Case The Ten Essentials

Brand renewal and online store is a web shop that sells the most essential hiking and trekking supplies. Redland constructed the shop and created its identity.

Starting point

We first conversed with these future entrepreneurs in the spring of 2017. Their vision was to create a new kind of web shop and brand for the sale of camping equipment. The Ten Essentials is the philosophy that ten essential supplies are all you need in order to survive different outdoor adventures. At the beginning, there was nothing but a vision for a business and its philosophy.


First, we defined the company’s identity and messages. Then, we began to create a streamlined web shop on top of an already thought out product range. After very rapid work, the web shop was opened in July 2017.


“Redland adjusted to our small start-up needs perfectly. Though our extremely demanding vision could not be implemented 100 %, we are very pleased with the end result. The Redland guys are great to work with!”

Heikki and Johannes, The Ten Essentials founders