ShopperTrak - Redland

Case ShopperTrak

Improved analytics service for retailers and shopping centres in Europe, Asia and the USA.

Each year, ShopperTrak delivers traffic and behaviour intelligence from 40 billion shopper visits to more than 11,000 retailers and shopping centres, in 64 countries.

Starting point

ShopperTrak Analytics service needed to be redesigned and improved for retailers and mall owners. In everyday life they juggle a variety of data sets to assess store operations, marketing efforts and customer behaviors. Even when the data is compiled from individual sources and standardized, finding the hours and labor required to extract meaningful, accurate insight is untenable.

Solution

Redland started design process to make sure that new analytics service helps retailers and mall owners. We created a totally new user interface for the ShopperTrak Analytics service, which aggregates powerful sets of data from any device into one, centralized location so customers can make sense of what is happening and why within seconds in retail category, market, and store.

Results

Minimum viable product of ShopperTrak Analytics service was launched to selected customers and feedback was very positive and benefits of new the service were clear.

“We were able to achieve our goals very quickly. Right off the bat, we saw a 10% increase in our conversion, and we’ve sustained that double-digit gain… we actually saw gains in our average transaction sizes, as well.

We couldn’t have done it without the support of ShopperTrak… It was really evident from the get-go that they were hugely invested in our success.”
Danny Ewoldsen, Executive Vice President of Retail and eCommerce, Johnston & Murphy

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