Branding accentuated the identity of the nanotechnology company
To distinguish themselves positively from other operators and become internationally competitive, it was necessary to redesign the brand identity. One of the branding objectives was to create a brand hierarchy for the company and its products. This would allow associating the strong company brand with products as well as developing independent product brands.
The information obtained through marketing, target group and competitor analyses allowed Redland to examine the factors differentiating the brand from competitors and draw up a driving idea, followed by the new communication tone of voice, slogan, brand main messages and look, including logo and image concept.
The challenge was to communicate clearly what the Nanoksi invisibile protecting products are. Nanocoating solutions improve surface hygiene either by reducing the number of pathogens and harmful organic compounds or by making the surfaces dirt-repellent. Protecting the surfaces allows guaranteeing the hygiene and safety of different facilities, which is crucial during pandemics and epidemics.
On the basis of branding work, Redland redesigned Nanoksi brand identity and the related brand book for the whole company and Fotonit Photocatalytic Coating product. Following the brand book guidelines, the brand look and messages can be applied to different marketing material, products and interfaces.
The new look is strongly present in the redesigned web service. It was designed to serve the customers and stakeholders better as well as to provide information about Nanoksi solutions and products in an accessible way.
The new web service launch in March 2021 was perfect timing as it coincided with the significant media coverage Nanoksi got concluding an internationally important nanocoating deal with Dubai Airport. The deal was underpinned by the selection of Nanoksi technology, from over 100 innovations, as the winner of the aviation industry Aviation X Lab Accelerate Traveller Wellbeing Challenge.