Felm – Redland

Felm

Case Suomen Lähetysseura

Site renewal reached AA level

Felm’s work promotes human dignity and justice around the world. Redland helped the organization design and implement a new website.

Starting point

After a recent rebranding, Felm also wished to update their website in order to better show the scale of their work, history, and results, while encouraging participation in joint work. The goal was a website that would serve as a comprehensive communication and fundraising tool. Additionally, the site’s user interface had to be implemented at the WCAG 2.0 AA level, so that the web service would serve its various users as equally as possible.

Solution

Redland performed user interface and user experience design as well as the technical implementation of the web service. Every decision was based on the pursuit to improve usability for every stakeholder interacting with the site.

Moving the content management system to WordPress’s supplier independent system facilitated work for multiple administrators. Simultaneously, the website’s further development was greatly facilitated, and its cost-effectiveness improved.

User experience was further improved through the flexible management of forms and diverse fundraising templates. The search function was also considerably improved, which helped in finding content.

Another important guiding principle was accessibility. Although accessibility can be seen as something that only benefits users with hearing, visual, and cognitive impairments, in reality it makes the service better and easier to use for everyone. When constructing the website, accessibility was also considered regarding multilingualism, so that different language groups can be served flexibly in the future.

Results

The result was an accessible web service that comprehensively describes Felm’s work and their results. The website now serves its users, from parishes to sponsors, better than ever. Further development of services has also been made simpler as new needs emerge.

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