Redland seeks strong growth on international markets. Milan and Dubai will be the first in line this fall to see new business openings. Redland also ensures its internationalisation and growth by appointing Lead Creative Jussi Löytökorpi and Head of Digital Marketing Juho Santala on its board.
The board already includes CEO Mari Masalin, COO Anne Laitinen, Technology Director Jussi Salmio, Key Customer Director Jonne Hirvonen, and founder Simo Vunneli.
International Growth through Digital Marketing
Digital Marketing is the fastest growing business area for Redland – in domestic and international market. The company has systematically invested in its Digital Marketing team in terms of experts as well as expertise.
“We have strong expertise in strategic planning and digital marketing, which enable us to serve international clients and support Finnish companies in their internationalisation. We are targeting markets where Finnish companies seek strong growth, and one of these is Dubai. We are also launching marketing cooperation in Milan”, says Redland’s CEO Mari Masalin.
During his extensive career, Löytökorpi has gained strong experience in international business. He will be responsible for Redland’s direction of creative planning and its competitiveness in the international market.
Santala, in turn, heads the digital marketing team, which has been built to support Redland’s customer’s business success. He holds a background from media agency and is a digital marketing multitalent, who has strong understanding on developing online businesses.
Redland’s strength is in our versatility, and the fact that we genuinely have the ability to be a comprehensive growth- and development parter for our customers. We have a holistic approach to serving customers’ business goals in marketing, communications, digital services as well as digital marketing. This is a proven recipe for results, state both Löytökorpi and Santala.