Social Media Marketing
Social media marketing is familiar to many marketers, but an underutilized opportunity. Social media is growing its foothold in company budgets as a strategic choice that time, effort, and money is invested in. And it is required to have measurability and provide results. With the aid of social media, you will reach target groups effectively and develop customer understanding through analytics. Social media is also a customer service channel.
Social media publishing
We handle content production according to the content strategy, concept design, and content marketing with continuous publishing. We implement operations into select channels, based on a weekly plan, and do so regularly and in a timely manner. Social media strategy determines the themes, contents, objectives, metrics, and practices for publications and maintenance.
Current Facebook advertising offers versatile opportunities for your business to reach target groups efficiently, and in a timely and cost-effective way. Paid advertising on Facebook is important because you cannot reach all the target groups or people who have liked your content with your publications. The types of campaigns for Facebook advertising, advertising formats, and targeting opportunities based on user data enable successful consumer marketing (b-to-c), but also business marketing (b-to-b) and remarketing by online stores.
Instagram advertising allows for visual storytelling, building awareness, and increasing business to mobile users. Instagram advertising is managed from the same ads manager as Facebook. Advertisement formats include, for example, image advertising, video advertising, carousel advertising, as well as stories – at its best, Instagram advertising is used to efficiently support organic Instagram publishing. Would you like to hear more about Instagram advertising?
LinkedIn allows for extremely precise and individualized business-to-business advertising to decision-makers in various fields in Finland and abroad, based on the industry, size of the business, and job title. LinkedIn advertising enables display advertising through textual advertisements, sponsored status updates, lead advertising, and a personal approach via an inMail message. Cost per click and impressions are expensive, but extremely precise in targeting.
Redland continues to grow, appoints new CEO
Redland grew its revenue over 50% during 2018. The company’s strong growth will be steered in the future by Mari Masalin, as she steps into the role of CEO.
Do you need a place to sleep during SLUSH 2018?
Nobody in their right mind would sleep on these couches during SLUSH 2018. Except you, you badass. Welcome! We are a Marketing Agency here in Helsinki, and we have pretty good Chesterfieldish couches (yeah, leather ones, so expect to sweat)…
Staff-owned Redland acquired new shareholders
Redland is a company owned entirely by its staff, who believe that the happiest employees and most satisfied clients cause natural growth. This autumn the owner base was expanded by new shareholders. Altogether, there are now 13 Redland sha…