Marketing automation is a general term that means the automation of the processes of marketing in the regular and routine tasks of marketing, the precise timing of communications, and targeted content tailoring.
In practice, marketing automation joins together, among other things, email marketing, social media marketing, content marketing, website analytics, landing pages and campaign websites, a prospect register, as well as Customer Relationship Management (CRM) systems.
As much as can be achieved through marketing automation in classifying leads and maintaining customer interest, it still does not make all of the operations of marketing automatic – along with the system, it is necessary to invest in content, individualized communications, and sending messages in a timely manner. Quality content is the prerequisite to successful marketing automation.
Through market automation, sales and marketing can become closer, too. At best, with the aid of marketing automation, the web traffic of the organization grows, the number of new potential leads grows (conversion) and sales grows through the new customers.
Redland continues to grow, appoints new CEO
Redland grew its revenue over 50% during 2018. The company’s strong growth will be steered in the future by Mari Masalin, as she steps into the role of CEO.
Do you need a place to sleep during SLUSH 2018?
Nobody in their right mind would sleep on these couches during SLUSH 2018. Except you, you badass. Welcome! We are a Marketing Agency here in Helsinki, and we have pretty good Chesterfieldish couches (yeah, leather ones, so expect to sweat)…
Staff-owned Redland acquired new shareholders
Redland is a company owned entirely by its staff, who believe that the happiest employees and most satisfied clients cause natural growth. This autumn the owner base was expanded by new shareholders. Altogether, there are now 13 Redland sha…