Marketing automation is a general term that means the automation of the processes of marketing in the regular and routine tasks of marketing, the precise timing of communications, and targeted content tailoring.
In practice, marketing automation joins together, among other things, email marketing, social media marketing, content marketing, website analytics, landing pages and campaign websites, a prospect register, as well as Customer Relationship Management (CRM) systems.
As much as can be achieved through marketing automation in classifying leads and maintaining customer interest, it still does not make all of the operations of marketing automatic – along with the system, it is necessary to invest in content, individualized communications, and sending messages in a timely manner. Quality content is the prerequisite to successful marketing automation.
Through market automation, sales and marketing can become closer, too. At best, with the aid of marketing automation, the web traffic of the organization grows, the number of new potential leads grows (conversion) and sales grows through the new customers.
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